Job Summary
A well-established law firm in Orlando, FL is seeking an experienced Marketing Manager to lead marketing, business development, branding, client engagement, and strategic growth initiatives. This full-time direct hire opportunity is ideal for a creative and highly organized marketing professional who enjoys working in a professional services environment and partnering closely with leadership, attorneys, and key stakeholders.
The Marketing Manager will play a key role in strengthening the firm’s market presence, supporting attorney visibility, improving client communications, and driving targeted marketing campaigns. This role offers a collaborative work environment, supportive leadership, and the opportunity to manage meaningful projects that directly contribute to firm growth and client engagement.
Candidates who thrive in fast-paced, detail-oriented settings and enjoy balancing strategic planning with hands-on execution will find this opportunity especially rewarding.
Key Responsibilities
- Manage the firm’s website, SEO initiatives, social media platforms, digital marketing campaigns, and online brand presence.
- Create, coordinate, and publish marketing content including newsletters, blogs, attorney biographies, client communications, and thought leadership materials.
- Plan and execute business development events, sponsorships, client programs, networking opportunities, and attorney visibility initiatives.
- Develop marketing materials, presentations, proposals, RFP responses, pitch documents, and client-facing collateral.
- Manage CRM data, marketing analytics, campaign reporting, vendor relationships, marketing budgets, and performance tracking.
- Coordinate attorney awards, rankings, recognition submissions, public relations efforts, media outreach, and reputation management initiatives.
Compensation and Benefits
- Direct hire opportunity.
- Full-time position.
- Salary range: $65,000 to $75,000 per year.
- Location: Orlando, FL.
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Qualifications and Skills
- Manage digital marketing, SEO, website content, social media, CRM activity, and campaign execution.
- Lead marketing content development, proposals, presentations, RFPs, and attorney-focused business development materials.
- Coordinate events, sponsorships, public relations initiatives, rankings submissions, and client engagement programs.
- Track marketing performance, provide reporting, manage budgets, and support strategic planning.
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 3 to 5+ years of marketing experience, preferably in a law firm or professional services environment.
- Strong knowledge of digital marketing, SEO, social media management, analytics, and content coordination.
- Proficiency with Microsoft Office, CRM platforms, Canva, Adobe Creative Suite, or similar marketing tools.
- Excellent written and verbal communication skills with the ability to create polished, professional marketing content.
- Strong project management, organization, time management, and attention to detail.
- Ability to manage multiple deadlines and priorities in a fast-paced professional environment.
- Collaborative mindset with the ability to work effectively with firm leadership, attorneys, vendors, and internal teams.
Preferred Qualifications
- Legal marketing or professional services marketing experience.
- Experience with CRM systems and marketing automation tools.
- Familiarity with law firm operations, attorney-client relationship management, and legal industry business development.
- Experience supporting thought leadership, speaking engagements, media outreach, attorney rankings, and recognition submissions.