Position Title: Sr. Buyer, Paid Search

Department: Integrated Marketing Communications – Marketing & Sales
Reports To: Sr. Manager, Paid Search

Position Summary

The Sr. Buyer, Paid Search leads campaign management and optimization across paid search and other performance media channels for Universal’s domestic parks and business units (e.g., Resorts, B2B, events, new attractions). This role manages budgets, develops ad copy, and ensures effective campaign execution through platforms like Google Ads and Microsoft Advertising, in collaboration with the Paid Search team and internal stakeholders.

Key Responsibilities

Execute and optimize paid search campaigns within budget and timeline parameters.

Develop ad copy and manage taxonomy and tagging through platforms like Claravine.

Monitor, analyze, and report on campaign performance; identify insights and optimization opportunities.

Collaborate cross-functionally with analytics, creative, brand, and legal teams to ensure alignment and campaign compliance.

Manage vendor relationships and coordinate media buys using industry best practices.

Stay current on digital media trends to drive innovation and ROI improvements.

Participate in Environmental, Health & Safety programs and perform other duties as assigned.

Qualifications

Education: Bachelor’s degree in Marketing, Business, Computer Science, or related field.

Experience: 3+ years in media buying or paid search, managing $500K+ annual ad spend preferred.

Technical Skills: Proficiency in Google Ads, Microsoft Advertising, and Search Ads 360; strong analytical and reporting skills.

Soft Skills: Strategic thinker with strong communication, problem-solving, and collaboration abilities.

Desired Attributes

Strong understanding of campaign tracking, attribution, and optimization.

Proven ability to manage multiple projects and meet deadlines independently.

Experience representing paid search strategy to cross-functional teams.

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.