As the Performance Marketing Manager, SEM you’ll establish and set up our SEM performance acquisition channels on SEM

You’ll work closely with teams across marketing, creative and data science to build campaigns, experiments and messaging that increases users and revenue coming from our core products and services. You have a passion for applying a quantitative approach to prioritization and problem solving. You are experienced in hands-on-keyboard channel management work and also are highly analytical.

At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system.

What you’ll do
? Own the launch and scaling of our SEM channels with across all verticals including Brokerage, Crypto, Gold, and Event Contracts
? Develop measurement methodologies to enable us to understand incrementality and points of diminishing returns on SEM
? Partner with creative and legal teams to develop a rapid creative AB testing process to improve conversion rates
? Partner with product teams to build appropriate funnels and landing pages for SEM
? Proactively and independently drive a growth agenda that uplevels the user acquisition and revenue driven from SEM
What you bring
? 4+ years of growth/performance marketing experience in consumer financial services or equivalent experience in a data-driven field
? Experience building large SEM programs in fintech or other highly regulated industries
? Analytical mindset and experience setting up and running sophisticated tests including: A/B testing, match market tests, and setting up attribution systems
? Results oriented approach - with the humility, drive, and creativity to get it done
? Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
? Familiarity with SQL



Equal Opportunity Employer / Disabled / Protected Veterans

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The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

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https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.