Job Summary
We are seeking a data-driven Media Buyer for a direct hire opportunity in Shreveport, LA. This role is ideal for a strategic advertising professional who enjoys planning, negotiating, launching, and optimizing campaigns across traditional and digital media channels.
The Media Buyer will work closely with the Media Director and account service team to deliver effective media strategies, manage budgets, analyze campaign performance, and provide clear recommendations that improve ROI. This is a strong opportunity to join a collaborative marketing environment with supportive leadership, positive teamwork, and the opportunity to contribute directly to client campaign success.
The right candidate will bring strong negotiation skills, analytical confidence, and the ability to turn audience research and media performance data into smart buying decisions.
Key Responsibilities
- Build, launch, manage, and optimize advertising campaigns across digital and traditional media platforms.
- Negotiate pricing, placements, ad time slots, sponsorships, and added-value opportunities with media vendors and publishers.
- Manage media budgets, monitor pacing, and ensure spend aligns with campaign goals and approved media plans.
- Analyze KPIs such as CPA, ROAS, CTR, delivery, and campaign performance to make monthly optimization recommendations.
- Conduct market, audience, and consumer demographic research to identify effective media channels.
- Prepare performance reports and collaborate with internal teams and clients to explain campaign results and media recommendations.
Compensation and Benefits
- Salary Range: $50,000 to $65,000 per year.
- Job Type: Direct Hire.
- Location: Shreveport, LA.
Equal Opportunity Employer / Disabled / Protected Veterans
The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf
The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.
https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Qualifications and Skills
- Manage media buying and campaign execution across digital and traditional advertising channels.
- Negotiate media rates, placements, added value, sponsorships, and make goods with vendors and publishers.
- Monitor campaign performance, budget pacing, and media plan delivery.
- Build reporting insights and recommendations that improve campaign ROI.
- 5 or more years of experience in media buying, media planning, performance marketing, or a similar role.
- Proficiency with Meta Ads Manager, Google Ads, GaleForceMedia, and programmatic buying platforms, or willingness to learn.
- Strong analytical skills with the ability to interpret complex performance data and identify trends.
- Advanced spreadsheet skills, including the ability to build calculated reports and manage campaign data.
- Strong negotiation, communication, organization, and multitasking skills.
- Comfort managing large advertising budgets and understanding the financial impact of media purchasing decisions.
- Ability to collaborate with account service teams and participate in client meetings as needed.
Preferred Qualifications
- Experience in an advertising agency, PR services firm, or client-focused marketing environment.
- Hands-on experience managing both traditional and digital media campaigns.
- Familiarity with programmatic advertising strategy, audience targeting, and campaign optimization.
- Ability to clearly present media recommendations, performance insights, and strategic rationale to internal and client stakeholders.
Please send your resume to sfuentes@appleone.com Thank you!!