Job Summary Required Qualifications and Skills
We are seeking an experienced Director of Marketing for a direct hire opportunity in Sherman Oaks, CA within the food and beverage production industry. This management-level role is ideal for a strategic, creative, and data-driven marketing leader who can build national brand momentum, increase guest traffic, support franchise growth, and deliver measurable sales results.
Reporting to the Chief Marketing Officer, the Director of Marketing will lead integrated marketing initiatives across digital advertising, social media, influencer partnerships, national campaigns, seasonal promotions, and franchise marketing support. This is a high-impact opportunity for a hands-on marketing leader who enjoys working closely with executive leadership, cross-functional teams, franchise partners, agencies, and creative vendors.
The work environment offers strong visibility, meaningful ownership, and the opportunity to influence brand growth across multiple locations nationwide. Candidates who thrive in collaborative, fast-moving, consumer-focused environments will find this role especially rewarding.
Key Responsibilities
- Lead digital marketing, social media strategy, influencer partnerships, paid advertising, and website marketing initiatives to increase brand awareness and customer engagement.
- Develop and execute national marketing campaigns, seasonal promotions, and limited-time offers designed to drive guest traffic, sales, and customer loyalty.
- Partner with franchisees, creative teams, operations leaders, agencies, and vendors to ensure consistent brand messaging and successful campaign execution.
- Manage marketing budgets, agency relationships, campaign analytics, KPIs, and ROI to improve marketing performance and business outcomes.
- Create marketing materials, promotional content, campaign guidelines, and franchise resources that support effective local marketing execution.
- Strengthen brand positioning through integrated marketing programs that combine creativity, customer insight, and data-driven decision-making.
Compensation and Benefits
- Salary range: $120,000 to $150,000 per year.
- Job type: Direct hire.
- Location: Van Nuys, CA.
- Lead national marketing campaigns, seasonal promotions, and brand-building initiatives across multiple franchise locations.
- Manage digital marketing programs, including paid media, social media, influencer partnerships, website marketing, and campaign analytics.
- Support franchise marketing execution through clear communication, marketing resources, and consistent brand standards.
- Oversee marketing budgets, agency partners, vendors, KPIs, and ROI measurement.
- Management-level marketing experience in a consumer brand environment.
- Strong knowledge of digital marketing, social media strategy, paid advertising, influencer marketing, and customer engagement tactics.
- Proven ability to develop and execute integrated marketing campaigns that drive traffic, sales, brand awareness, and loyalty.
- Experience managing marketing budgets, external agencies, creative vendors, campaign performance, and ROI analysis.
- Strong leadership, communication, project management, and cross-functional collaboration skills.
- Ability to balance strategic planning with hands-on execution in a fast-paced, growth-focused environment.
- Data-driven mindset with the ability to evaluate campaign performance and optimize marketing strategies based on measurable results.
Preferred Qualifications
- Experience in franchising, restaurants, quick-service restaurants, food and beverage, or multi-location consumer brands.
- Experience supporting franchisees or local operators with marketing campaigns, promotional materials, and brand execution.
- Background developing national promotions, limited-time offers, and customer acquisition campaigns.
- Strong understanding of consumer behavior, guest traffic drivers, and brand engagement strategies in food-related industries.
Equal Opportunity Employer / Disabled / Protected Veterans
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For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.
We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.
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We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.