Digital Marketing Manager

Paid Media Management
o Own and optimize ad campaigns across Google Ads, Meta, LinkedIn, and YouTube
o A/B test messaging, creative, and landing pages
o Manage re targeting and lookalike audiences
o Maintain or reduce CPL and increase ROAS
o Align campaigns with litigation priorities and intake bandwidth
Email & CRM Marketing
o Build out automated email journeys via HubSpot: nurture, re-engagement, and client education
o Segment lists based on campaign, case type, and stage
o Work with Marketing Ops to tie email performance to case conversion
Landing Pages & Website Optimization & Lead Redesign
o Develop and optimize campaign-specific landing pages
o Work with web developing team on SEO and UX improvements
o Ensure form tracking, call tracking, and heatmaps are functioning

Campaign Calendar & Coordination
o Maintain the firm's digital campaign calendar (seasonal pushes, firm initiatives, trial dates)
o Coordinate launches with the Marketing Operations Manager to align with intake team readiness and legal timelines
o Collaborate on webinar promotions, client updates, and firm announcements
Social Media Manager
o Social Media & Content Distribution

o Oversee scheduling and paid amplification of organic content
o Implement a growth strategy for Instagram, LinkedIn, Facebook, and YouTube
o Create branded templates for reels, carousels, quote posts, infographics, etc.
o Design short-form video thumbnails and overlays
o Collaborate with marketing ops manager on brand voice and content calendar
Graphic Designer
o Templates for wildfire and Pl campaign ads
o Visual branding for webinars or case updates
o Graphics for social media series (e.g. "Client Journey," "Attorney Q&As")
o Modernization of intake documents (visual headers, clear icons, QR codes)
o Visual storytelling assets for website (e.g. "Our Process" infographics)
o Design graphics for paid media (Google Display, Meta Ads, LinkedIn)
o Create headers, buttons, banners, and visuals for email campaigns
o Design blog headers, case study visuals, and firm news graphics
o Maintain consistency with typography, color palettes, logo usage, and photo selection
o Design brochures, mailers, event materials, court-day signage, or firm swag
o Support case team or attorneys with presentation templates or branded litigation documents



Apply for this great position as a digital marketing manager today!

Equal Opportunity Employer / Disabled / Protected Veterans

The Know Your Rights poster is available here:
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf

The pay transparency policy is available here:
https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

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https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.