Job Role Description

Marketing > Social Media Manager

Salary National Average

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49540.0000 57620.0000 69690.0000

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Short Description:

A Social Media Manager is responsible for creating, curating, and managing content across various social media platforms to enhance a company’s online presence and engagement. They develop and implement social media strategies to promote brand awareness, drive traffic, and engage with audiences. The role includes monitoring social media trends, analyzing performance metrics, and adjusting strategies to meet goals. Social Media Managers also collaborate with marketing teams and content creators to ensure consistency in messaging and to support marketing campaigns.

Duties / Responsibilities:

  • Collaborate with marketing, sales, and product development teams to launch and support new programs and products.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Define important social media goals and benchmarks.
  • Develop, implement, and manage a social media strategy that supports sales and marketing goals.
  • Manage and oversee social media content and company profiles on all platforms.
  • Measure the success of social media campaigns and report findings to company leadership.
  • Stay up to date with the latest social media best practices and technologies.
  • Suggest content optimization strategies by closely monitoring Search Engine Optimization (SEO) and user engagement.
  • Work with copywriters and designers to ensure informative, appealing, and appropriate content.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Planning and Prioritizing: Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Reading Comprehension: Comprehending the nuances of the written word.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Time Management: Managing projects, teams, and time to meet deadlines.
  • Writing Competency: Communicating effectively in writing appropriately for the audience's needs.

Job Zones

  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. 
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.
  • Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)

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