Job Role Description

IT and Engineering > Media Planner

Salary National Average

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54680.0000 64180.0000 81220.0000

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Short Description:

A Media Planner is responsible for developing and executing strategic media plans to promote advertising campaigns across various platforms, including digital, television, radio, and print. They analyze market trends, audience demographics, and client objectives to recommend the most effective media channels and ensure optimal reach and engagement. Media Planners collaborate closely with clients, creative teams, and media buyers to ensure that campaigns are aligned with overall marketing goals. They track the performance of campaigns, adjust strategies as needed, and ensure that media buys stay within budget. Strong analytical skills, creativity, and communication abilities are crucial for success in this role.

Duties / Responsibilities:

  • Analyze and interpret available customer data to drive decision-making.
  • Research media outlets to determine the best fit for campaign needs.
  • Create briefs for media buyers to guide their decision-making and communicate directly.
  • Produce media plans that include financials and performance forecasts.
  • Work directly with leadership, sales, media outlets, vendors, and advertising staff.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering the necessary information.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to evaluate options and implement solutions.
  • Computer Proficiency: Using computers and computer systems (including hardware and software) to manage media plans and purchases.
  • Critical Thinking: Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Decision Making: Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
  • Originality: Working with other team members to craft innovative messages and promotional materials appropriate for each target audience and media outlet.
  • Planning and Prioritizing Work: Developing specific goals and plans to prioritize, organize, and accomplish work for self and others within deadlines.
  • Thinking Creatively: Finding creative approaches to the strategy and messaging of campaigns based on the audience, call to action, and media outlet.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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