Skip to content

Design > Media Buyer

Salary National Average

Low Medium High
51550.0000 64350.0000 80970.0000

Change from Previous Year:

+5%

Supply and Demand

Candidate Supply: 313 Job Openings: 5,019

0 50 100

More Difficult Less Difficult

Salary Variance

Enter City, State to view local salaries and candidate demand.

Short Description:

Responsible for purchasing media space to support advertising and marketing campaigns based on the efficacy of the platforms and media channels selected for each message.

Duties / Responsibilities:

  • Compare and negotiate rates, ad space, and airtime.
  • Ensure ads are creative and displayed appropriately.
  • Experiment with new platforms and channels.
  • Identify target audiences and plan media campaigns.
  • Monitor costs and return on investment (ROI).
  • Negotiate ad space and time slots with various media outlets.
  • Optimize plans and budgets according to the best media mix.
  • Participate in media planning to identify target audiences and craft effective campaigns.
  • Prepare media schedules and adjust when needed.
  • Work with leadership to develop effective media buying strategies.

Skills / Requirements / Qualifications

 

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, and asking questions to clarify essential details.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency: Using computers and computer systems (including hardware and software) to manage media plans and purchases.
  • Coordination: Adjusting actions concerning others' actions. 
  • Deductive Reasoning: Applying best practices to problems to create reasonable solutions.
  • Gather Information: Observing, receiving, and obtaining information from all relevant sources.
  • Interpersonal Relationships: Developing constructive and cooperative working relationships with others and maintaining them over time.
  • Organizing, Planning, and Prioritizing Work: Developing specific plans to prioritize, organize, and accomplish tasks and projects.
  • Problem Solving: Analyzing information and evaluating results to choose the best solution and solve problems.
  • Scheduling: Monitoring the work of others and adjusting schedules to keep projects on track.
  • Time Management: Managing one's own time and the time of others to meet deadlines.

Job Zones

  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. 
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.
  • Specific Vocational Preparation in years: 1-2 years of preparation (6.0 to < 7.0)

Similar Positions:

Share Role Details

Return to job listings