Job Role Description

Marketing > Production Designer

Salary National Average

Low Medium High
55500.0000 72150.0000 90190.0000

Change from Previous Year:

+4%

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Candidate Supply: 1,437 Job Openings: 20,557

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Short Description:

Create a variety of marketing and graphic designs. Responsibilities may also include marketing web pages, banner ads, e-mail campaigns, and other promotional media outlets. Execute these tasks from conception to completion with near-perfect results in a campaign.

Duties / Responsibilities:

  • Produce high-quality, print-ready files and apply proficiency in print and preflight/prepress processes.
  • Create complete keylines and templates combining text and graphics. File, retrieve, and correct files within specified brand guidelines.
  • Provide production support and layout solutions for various marketing campaigns across multiple channels.
  • Compare layouts and proof for accuracy.
  • Develop solutions to improve production-related issues.
  • Work closely with creative staff (internal/external) to achieve desired results.
  • Maintains high quality in the page composition area while meeting production output requirements and deadlines.
  • Stay updated with new production techniques and trends through research and education.
  • Effectively communicate project status, challenges, and issues to project stakeholders.
  • Ensure the integrity of concepts is upheld throughout the production process.
  • Assist graphic designers as needed.
  • Complete all other projects as assigned on time.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Operations Analysis: Analyzing needs and product requirements to create a design.
  • Speaking: Talking to others to convey information effectively.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Coordination: Adjusting actions concerning others' actions.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Time Management: Managing one's own time and the time of others.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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