Job Role Description

Marketing > Creative Director

Salary National Average

Low Medium High
114810.0000 146630.0000 196120.0000

Change from Previous Year:

+3%

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Candidate Supply: 1,523 Job Openings: 29,514

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Short Description:

Serve as the creative lead at advertising and marketing companies or teams, working with designers, artists, copywriters, sales teams, and marketers. Plan advertising and marketing campaigns and strategies, oversee the creative process, and guide the creative people working under them. Approve all work created by staff and often work directly with clients to present that work. Follow the latest design, advertising, and marketing trends, help attract clients, and hire creative staff.

Duties / Responsibilities:

  • Oversees the timely development and execution of plans, campaigns, and projects.
  • Plan and develop budget recommendations, work goals, measurements, and training requirements to provide clients with good quality service.
  • Provides detailed information and cost estimates to ensure accurate data on which to plan and develop functional objectives and budgets, leading to stable and profitable accounts.
  • Supports other regional directors as requested and as resources permit.
  • Provides leadership/motivation and conveys the vision and values of the agency to staff.
  • Oversees creative consultations with account teams to ensure appropriate innovative strategies, schedules, budgets, production support, critical reviews, and client presentations.
  • Trains and supervises assigned staff of writers, artists, production, and traffic personnel; oversees their execution of all creative efforts to ensure they are on strategy, on budget, and schedule.
  • Keeps the account team leaders aware of the use of outside services and materials to ensure timely billing and minimize write-offs.
  • Recommend staffing and compensation changes.
  • Ensure the staff adheres to established agency policy/procedures, particularly purchasing outside services.
  • Maintains external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.
  • Participates in new business efforts as directed.
  • Executes duties and assignments as directed in compliance with corporate guidelines and objectives.
  • Facilitates and promotes corporate initiatives and values throughout the function.

Skills / Requirements / Qualifications

  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Speaking: Talking to others to convey information effectively.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination: Adjusting actions concerning others' actions.
  • Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance relative to the system's goals.
  • Time Management: Managing one's own time and the time of others.
  • Management of Personnel Resources: Motivating, developing, and directing people as they work, identifying the best people for the job.
  • Operations Analysis: Analyzing needs and product requirements to create a design.
  • Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.
  • Learning Strategies: Select appropriate training/instructional methods and procedures when learning or teaching new things.
  • Service Orientation: Actively looking for ways to help people.
  • Instructing: Teaching others how to do something.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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