Job Role Description

Marketing > Content Manager

Salary National Average

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79040.0000 108380.0000 147810.0000

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+3%

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Short Description:

Responsible for overseeing content creation activities by working closely with the marketing team to devise a content strategy that aligns with the company's broader goals using new and repurposed content for different mediums, including digital, social media, and video.

Duties / Responsibilities:

  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Consult with sales, media, and marketing representatives to obtain information on products or services and discuss style and length of content.
  • Create appropriate content for each platform according to set standards regarding the brand, audience, messaging, and terminology.
  • Edit, standardize, or change other writers' or team members' material to meet specific platform guidelines.
  • Interview staff and review material to become familiar with product technologies and production methods to accurately promote relevant products and services.
  • Select photographs, drawings, sketches, diagrams, and charts to illustrate product features and benefits.
  • Vary language and tone of messages based on audience, product, and medium.
  • Write articles, bulletins, sales letters, speeches, and other informative, marketing, and promotional material.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication: Effectively communicating information and ideas, both written and oral.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Planning and Prioritizing: Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Time Management: Managing projects, teams, and time to meet deadlines.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.

Job Zones

  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. 
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.
  • Specific Vocational Preparation in years:  1-2 years of preparation (6.0 to < 7.0)

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