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Design > SEO/SEM Specialist

Salary National Average

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63420.0000 80990.0000 115240.0000

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+4%

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Short Description:

Plan strategies and goals for optimization results, conduct keyword research, and produce marketing campaigns that maximize the company’s online visibility in search engines. Understand best practices for optimizing websites to appear high in search results for target keywords. Understand best practices for bid and keyword management in search engine marketing. In charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing.

Duties / Responsibilities:

  • Collect and analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Coordinate with developers to optimize website architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media websites.
  • Participate in the development or implementation of online marketing strategy.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B testing methods.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or display and usability on internet-connected devices.
  • Create content strategies for digital media.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • Optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Combine secondary data sources with keyword research to accurately profile and satisfy user intent.
  • Communicate and collaborate with merchants, webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Optimize shopping cart experience or website conversion rates against Key Performance Indicators (KPIs).
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Execute or manage social media campaigns to inform search marketing tactics.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Conduct market research analysis to identify search query trends, real-time search, news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Conduct financial modeling for online marketing programs or website revenue forecasting.
  • Execute or manage banner, video, or other non-text link ad campaigns.
  • Execute and manage communications with digital journalists or bloggers.
  • Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.
  • Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.
  • Collaborate with web, multimedia, or art design staff to create multimedia websites or internet content that conforms to brand and company visual format.
  • Assist in the evaluation or negotiation of contracts with vendors or online partners.
  • Implement online customer service processes to ensure positive and consistent user experiences.
  • Resolve product availability problems in collaboration with customer service staff.
  • Develop transactional web applications using web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Use graphics design software to prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content.

Skills / Requirements / Qualifications

  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Speaking: Talking to others to convey information effectively.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Writing: Communicating effectively in writing as appropriate for the audience's needs.
  • Systems Analysis: Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Systems Evaluation: Identifying measures or indicators of system performance and the actions needed to improve or correct performance relative to the system's goals.
  • Coordination: Adjusting actions concerning others' actions.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Time Management: Managing one's own time and the time of others.
  • Service Orientation: Actively looking for ways to help people.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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