Job Role Description

Marketing > Project Manager (Creative)

Salary National Average

Low Medium High
79930.0000 91920.0000 106130.0000

Supply and Demand

Candidate Supply: 95,126 Job Openings: 17,279

0 50 100

More Difficult Less Difficult

Salary Variance

Enter City, State to view local salaries and candidate demand.

Short Description:

A Project Manager (Creative) oversees the planning, execution, and delivery of creative projects such as marketing campaigns, branding initiatives, and content development. They coordinate with designers, writers, marketers, and other creative professionals to ensure projects meet deadlines, budgets, and quality standards. The role involves managing timelines, facilitating communication between teams, and ensuring creative goals align with client or organizational objectives. They help troubleshoot obstacles and maintain project momentum to deliver innovative, impactful results.

Duties / Responsibilities:

  • Formulate, direct, and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Initiate market research studies or analyze their findings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitor market trends.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Skills / Requirements / Qualifications

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
  • Speaking: Talking to others to convey information effectively.
  • Judgment and Decision Making: Considering the costs and benefits of potential actions to choose the most appropriate one.
  • Monitoring: Monitoring/assessing the performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Active Learning: Understanding new information's implications for current and future problem-solving and decision-making.
  • Coordination: Adjusting actions concerning others' actions.
  • Operations Analysis: Analyzing needs and product requirements to create a design.

Job Zones

  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. 
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
  • Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

Share Role Details

Return to job listings