Copywriter Job Description - SCALE Portal

Writing > Copywriter

Salary National Average

Low	Medium	High
48510.0000	61900.0000	78730.0000

Change from Previous Year:

+5%

Supply and Demand

Candidate Supply: 304 Job Openings: 7,694

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Short Description:

Write advertising and marketing copy for use by publication or broadcast media to promote the sale of goods and services.

Duties / Responsibilities:

Write to customers on their terms and level so that the advertiser's sales message is more readily received.
Discuss with the client the product, advertising themes, and any changes that are needed to the advertising copy.
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
Present drafts and ideas to clients.
Vary language and tone of messages based on product and medium.
Consult with sales, media, and marketing representatives to obtain information on products or services and discuss the style and length of advertising copy.
Edit or rewrite the existing copy as necessary, and submit copy for approval by the supervisor.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing, and promotional material.
Conduct research and interviews to determine which of a product's selling features should be promoted.

Skills / Requirements / Qualifications

Desktop publishing software: Adobe Systems, Adobe InDesign; Campaign Monitor; QuarkXPress
Graphics or photo imaging software: Adobe Systems Adobe Creative Cloud software; Adobe Systems Adobe Illustrator; Adobe Systems Adobe Photoshop
Presentation software: Adobe Systems Adobe Persuasion; Corel Presentation; Google Slides; Microsoft PowerPoint
Video creation and editing software: Adobe Systems, Adobe After Effects; Flipgrid; Loom; YouTube
Web page creation and editing software: Adobe Systems, Adobe Dreamweaver; Facebook; LinkedIn ; WordPress

Job Zones

Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.
Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
Specific Vocational Preparation in years: 2-4 years of preparation (7.0 to < 8.0)

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