Job Role Description

Sales > Retail Store Manager

Salary National Average

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1.0000 1.0000 1.0000

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Short Description:

A Retail Store Manager is responsible for overseeing all daily store operations to ensure profitability, efficiency, and exceptional customer service. They lead and motivate staff, manage scheduling, inventory, and merchandising, and implement sales strategies to meet performance goals. The role involves analyzing financial reports, resolving customer or operational issues, and ensuring compliance with company policies and procedures. Retail Store Managers foster a positive team culture while maintaining high standards of presentation and service. Strong leadership, communication, and business management skills are essential for success in this role.

Duties / Responsibilities:

  • Oversee daily store operations to ensure efficiency, profitability, and exceptional customer service standards
  • Supervise, train, and motivate store staff to achieve individual and team sales goals
  • Monitor inventory levels, manage stock replenishment, and coordinate merchandise displays to optimize sales performance
  • Analyze sales reports, financial data, and customer feedback to develop strategies that drive growth and improve store performance
  • Ensure compliance with company policies, procedures, and visual merchandising standards
  • Manage store budgets, including labor costs, expenses, and profit margins to meet financial objectives
  • Resolve customer complaints, service issues, and escalations promptly and professionally
  • Recruit, onboard, and develop team members through regular coaching, performance evaluations, and succession planning
  • Oversee cash handling, daily deposits, and accurate financial recordkeeping
  • Maintain a safe, clean, and organized store environment in compliance with safety and operational standards

Skills / Requirements / Qualifications

  • Education: High school diploma or equivalent required; bachelor’s degree in business administration, retail management, or a related field preferred
  • Experience: 3–5 years of experience in retail management or supervisory roles, with proven success in sales leadership
  • Leadership: Strong ability to motivate, train, and develop staff to achieve operational and sales goals
  • Sales & Strategy: Proven track record in driving revenue growth through effective merchandising and customer engagement
  • Communication: Excellent verbal, written, and interpersonal communication skills for managing staff and engaging with customers
  • Financial Acumen: Understanding of budgeting, sales forecasting, and profit and loss (P&L) management
  • Problem-Solving: Strong analytical and decision-making skills to resolve issues and improve store performance
  • Organization: Exceptional time management, attention to detail, and ability to multitask in a fast-paced environment

Job Zones

  • Title: Job Zone Three: Medium Preparation Needed.
  • Education: Most occupations in this zone require vocational school training, on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. 
  • Job Training: Employees in these occupations usually need one or two years of on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. 
  • Specific Vocational Preparation in years: 1-2 years preparation (6.0 to < 7.0)

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