2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Social Media Manager

Short Description:

Responsible for planning, implementing, managing, and monitoring the company's presence on social media in order to increase brand awareness, support marketing efforts, and increase sales.

Duties / Responsibilities:

  • Collaborate with Marketing, Sales, and Product Development teams to launch and support new programs and products.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to manage digital media presence, tasks, and strategies.
  • Define important social media goals and benchmarks.
  • Develop, implement, and manage a social media strategy that supports sales and marketing goals.
  • Manage and oversee social media content and company profiles on all platforms.
  • Measure the success of social media campaigns and report findings to company leadership.
  • Stay up to date with the latest social media best practices and technologies.
  • Suggest content optimization strategies by closely monitoring SEO and user engagement.
  • Work with copywriters and designers to ensure content is informative, appealing, and appropriate.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to manage social media presence, tasks, and strategies.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Persuasion — Persuading others to change their minds or behavior.
  • Planning and Prioritizing — Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Reading Comprehension —Comprehending the nuances of the written word.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  • Time Management — Managing projects, teams, and time to meet deadlines.
  • Writing Competency — Communicating effectively in writing as appropriate for the needs of the audience.

Job Zones

  • Job Zone Three: Medium Preparation Needed
  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
  • Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.

SVP Range: (6.0 to < 7.0)

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