2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Public Relations/Communication Specialist

Short Description:

Responsible for supporting the public image of organizations by building strong relationships with the media and producing materials that promote enterprise goals and initiatives.

Duties / Responsibilities:

  • Brainstorm with other team members to develop public relations strategies that positively influence public opinion.
  • Build good relationships with members of the media including radio, television, print, and digital.
  • Create presentations, articles, reports, and information that enhance the company’s reputation.
  • Develop programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or social responsibility.
  • Maintain cooperative relationships with representatives of the community, consumer, employee, and public interest groups.
  • Provide appropriate content for web sites, blogs, and social media accounts to enhance the company’s image.
  • Respond to requests for information from the media.
  • Write press releases or other media communications to promote the company’s image.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering necessary information.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to create and distribute materials that support public relations strategies.
  • Critical Thinking — Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Originality — Providing a wide range of innovative ideas about a given topic or situation, including discovering creative ways to communicate public relations messages and solve problems.
  • Planning and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Thinking Creatively — Writing, designing, editing, and/or creating new ways of elevating the company’s public perception.

Job Zones

  • Job Zone Three: Medium Preparation Needed
  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
  • Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.

SVP Range: (6.0 to < 7.0)

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