2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Media Planner

Short Description:

Responsible for producing action plans for advertising campaigns that support pre-defined marketing objectives

Duties / Responsibilities:

  • Analyze and interpret available customer data to drive decision making.
  • Conduct relevant research into media outlets to determine the best fit for campaign needs.
  • Create briefs for media buyers to guide their decision making and communicate direction.
  • Produce media plans that include financials and performance forecasts.
  • Work directly with leadership, sales, media outlets, vendors, and advertising staff.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering necessary information.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to evaluate options and implement solutions.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to manage media plans and purchases.
  • Critical Thinking — Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Decision Making — Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
  • Originality — Working with other team members to craft innovative messages and promotional materials that are appropriate for each target audience and media outlet.
  • Planning and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish work for self and others within deadlines.
  • Thinking Creatively — Finding creative approaches to the strategy and messaging of campaigns based on the audience, call to action, and media outlet.

Job Zones

  • Job Zone Four: Considerable Preparation Needed
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.

SVP Range:  (7.0 to < 8.0)

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