2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Media Buyer

Short Description:

Responsible for purchasing media space to support advertising and marketing campaigns based on the efficacy of the platforms and media channels selected for each message.

Duties / Responsibilities:

  • Compare and negotiate rates, ad space, and airtime.
  • Ensure ads are creative and displayed appropriately.
  • Experiment with new platforms and channels.
  • Identify target audiences and plan media campaigns.
  • Monitor costs and return on investment (ROI).
  • Negotiate ad space and time slots with various media outlets.
  • Optimize plans and budgets according to the best media mix.
  • Participate in media planning to identify target audiences and craft effective campaigns.
  • Prepare media schedules and adjust when needed.
  • Work with leadership to develop effective media buying strategies.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions to clarify important details.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to manage media plans and purchases.
  • Coordination — Adjusting actions in relation to others' actions. 
  • Deductive Reasoning — Applying best practices to problems to create reasonable solutions.
  • Gather Information — Observing, receiving, and obtaining information from all relevant sources.
  • Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Organizing, Planning, and Prioritizing Work — Developing specific plans to prioritize, organize, and accomplish tasks and projects.
  • Problem Solving — Analyzing information and evaluating results to choose the best solution and solve problems.
  • Scheduling— Monitoring the work of others and adjusting schedules to keep projects on track.
  • Time Management — Managing one's own time, and the time of others, in order to meet deadlines.

Job Zones

  • Job Zone Three: Medium Preparation Needed
  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
  • Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.

SVP Range: (6.0 to < 7.0)

Job Category

Marketing

Salary National Average

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451505696073420

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