2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Interactive/Web Copywriter

Short Description:

Responsible for writing clear and concise copy for digital mediums including online ads, publications, and websites.

Duties / Responsibilities:

  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Consult with sales, media, and marketing representatives to obtain information on product or service and discuss style and length of content.
  • Create appropriate content for each platform according to set standards regarding the brand, audience, messaging, and terminology.
  • Edit, standardize, or make changes to material prepared by other writers or team members in order to meet specific platform guidelines.
  • Interview staff and review material to become familiar with product technologies and production methods in order to accurately promote relevant products and services.
  • Select photographs, drawings, sketches, diagrams, and charts to illustrate the material.
  • Vary language and tone of messages based on audience, product, and medium.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Persuasion — Persuading others to change their minds or behavior.
  • Planning and Prioritizing — Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  • Time Management — Managing projects, teams, and time to meet deadlines.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.

Job Zones

  • Job Zone Three: Medium Preparation Needed
  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
  • Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.

SVP Range: (6.0 to < 7.0)

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