2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Information Architect

Short Description:

Responsible for providing positive user experiences by determining information structure for web sites and web applications.

Duties / Responsibilities:

  • Coordinate with business, technology, visual, structural, editorial, cognitive, and brand strategists.
  • Craft interactive experiences.
  • Create user scenarios.
  • Design information structure, dataflow, and navigation.
  • Envision architectural schemes, information structures, and features, functionality, and user-interface design.
  • Evaluate traffic patterns and study user feedback.
  • Identify user requirements by researching and analyzing user needs, preferences, objectives, and working methods.
  • Implement information architecture by preparing paper and interactive prototypes and mockups including page layout and navigational elements.
  • Organize information by translating user behavior into media structure and elements.
  • Plan information architecture by studying the site concept, strategy, and target audience.
  • Prepare data models.
  • Produce workflow diagrams, user scenarios, flowcharts, and storyboards.
  • Study how users consume content including data categorization and labeling.
  • Validate information delivery by developing and completing usability test plans.
  • Work with other teams to integrate site concept, visual design, writing, interface, and navigational structure.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to others to understand the scope and details of projects, asking appropriate questions, and gathering necessary information.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to evaluate options and implement solutions.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Critical Thinking — Applying logic and reason to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
  • Decision Making — Considering the relative costs and benefits of potential actions to choose the most beneficial based on resources and deadlines.
  • Planning and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Thinking Creatively — Designing and implementing new ideas, relationships, systems, or programs to improve website performance.
  • Time Management — Managing projects and time to meet deadlines.
  • Updating Knowledge — Keeping up-to-date technically and applying new knowledge and tools.

Job Zones

  • Job Zone Four: Considerable Preparation Needed
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  • Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  • Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  • Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.

SVP Range:  (7.0 to < 8.0)

Job Category

Marketing

Salary National Average

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6167099080138510

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