2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description E-Commerce Marketing Manager

Short Description:

Responsible for the planning and execution of marketing strategies to promote the sale of goods and services to online customers and business-to-business transactions through a web-based platform.

Duties / Responsibilities:

  • Align with Marketing, Sales, and Product Development teams to launch online sales for new programs and products.
  • Collaborate with IT department to establish and monitor site analytics and system security.
  • Define e-commerce sales goals and benchmarks.
  • Develop, implement, and manage an e-commerce marketing strategy that supports sales goals.
  • Identify and collaborate with potential affiliates.
  • Maintain a working knowledge of best practices in e-commerce marketing.
  • Measure the success of e-commerce marketing campaigns and report findings to company leadership.
  • Research and formulates ways to optimize the user experience.
  • Stay up to date with the latest e-commerce best practices and technologies.
  • Suggest content optimization strategies by closely monitoring sales, SEO, and user engagement.
  • Use data to create and modify strategic plans.
  • Work with copywriters and designers to ensure content is informative, appealing, and appropriate.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to manage the company’s online presence and e-commerce marketing tasks and strategies.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Persuasion — Persuading others to change their minds or behavior.
  • Planning and Prioritizing — Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Reading Comprehension —Comprehending the nuances of the written word.
  • Time Management — Managing projects, teams, and time to meet deadlines.
  • Writing Competency — Communicating effectively in writing as appropriate for the needs of the audience.

Job Zones

  • Job Zone Three: Medium Preparation Needed
  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
  • Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.

SVP Range: (6.0 to < 7.0)

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