2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Digital Community Manager

Short Description:

Responsible for the management and development of a brand's online community and handling all aspects of the communication taking place between the company and consumers online.

Duties / Responsibilities:

  • Analyze web traffic and relevant community metrics.
  • Build relationships with customers, potential customers, industry professionals, and journalists.
  • Coordinate with Marketing, PR and Communications teams to ensure brand consistency.
  • Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
  • Develop content plans that support business goals.
  • Devise and implement community communication initiatives.
  • Engage with the online community and respond to comments and requests in a timely manner.
  • Monitor and report on feedback and online reviews to internal stakeholders.
  • Organize and participate in online and in-person events to build community and boost brand awareness.
  • Select appropriate text, image, and video content for each social media platform.
  • Set and implement social media and communication campaigns to align with marketing strategies.
  • Stay up-to-date with digital technology trends.
  • Work with Development and Sales departments to stay updated on new products and features.

Skills / Requirements / Qualifications

  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Communication — Effectively communicating information and ideas, both written and oral.
  • Computer Proficiency — Using computers and computer systems (including hardware and software) to manage digital community presence, tasks, and strategies.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Persuasion — Persuading others to change their minds or behavior.
  • Planning and Prioritizing — Developing specific goals and plans to prioritize, organize, and accomplish work within deadlines.
  • Reading Comprehension —Comprehending the nuances of the written word.
  • Service Orientation — Actively looking for ways to help people and solve problems.
  • Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
  • Time Management — Managing projects, teams, and time to meet deadlines.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.

Job Zones

  • Job Zone Three: Medium Preparation Needed
  • Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.
  • Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.
  • Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.
  • Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include hydroelectric production managers, travel guides, electricians, agricultural technicians, barbers, court reporters, and medical assistants.

SVP Range: (6.0 to < 7.0)

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Salary National Average


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