2018 SCALE

Job Descriptions

2018 SCALE

Job Descriptions

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Job Description Traffic Manager

Short Description:

Manage a marketing team or a creative department’s flow of work to ensure that projects, materials, and assignments are completed on time and within budget for publication or broadcast. Work closely with members of the account management and creative teams to ensure that work flows efficiently from the initial brief to the point where it is released to the media.

Duties / Responsibilities:

  • Serve as liaison between management and the creative team, trafficking all tactics from initiation through completion.
  • Will be responsible for managing production schedules and prioritizing deliverables for both freelancers and in-house creative team members to ensure tactics are delivered on time and on budget.
  • Work with the internal team to prioritize tactics and to ensure all deliverables remain accurate and on deadline.
  • Maintain thorough knowledge of where each job stands in the development process, updating status reports and project timelines where necessary.
  • Act as the main point person for any questions regarding tactic status.
  • Coordinate the processing, trafficking and print production of print materials from initiation to completion.
  • Manage and maintain Digital Asset Management System and project management tool to facilitate an efficient workflow process and ensure timely and accurate development/execution of creative materials.
  • Manage tactic timeline expectations and costs for approval.
  • Provide regular status reports for on-going tactics at weekly project meetings and reviews.

Skills / Requirements / Qualifications

  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.
  • Programming — Writing computer programs for various purposes.
  • Instructing — Teaching others how to do something.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Speaking — Talking to others to convey information effectively.
  • Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Time Management — Managing one's own time and the time of others.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Coordination — Adjusting actions in relation to others' actions.
  • Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Quality Control Analysis — Conducting tests and inspections of products, services, or processes to evaluate quality or performance.

Job Zones

Title: Job Zone Three: Medium Preparation Needed

Education: Most occupations in this zone require training in vocational schools, related on-the-job experience, or an associate's degree.

Related Experience: Previous work-related skill, knowledge, or experience is required for these occupations. For example, an electrician must have completed three or four years of apprenticeship or several years of vocational training, and often must have passed a licensing exam, in order to perform the job.

Job Training: Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognized apprenticeship program may be associated with these occupations.

Job Zone Examples: These occupations usually involve using communication and organizational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include food service managers, electricians, agricultural technicians, legal secretaries, occupational therapy assistants, and medical assistants.

SVP Range: (6.0 to < 7.0)

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