Serve as the creative lead at advertising and marketing companies or teams, working with designers, artists, copywriters, sales teams, and marketers. Plan advertising and marketing campaigns and strategies, oversee the creative process and give guidance to the creative people that work under them. Approve all work created by staff and often work directly with clients to present that work. Follow the latest trends in design, advertising, and marketing, help attract clients, and hire creative staff.
• Insures the timely development and execution of plan, campaigns, and projects to assure earnings, growth, and profit goals are achieved.
• Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide both profitable and quality service to clients.
• Provides detailed information and cost estimates to assure accurate data on which to plan and develop functional objectives and budgets leading to stable and profitable accounts.
• Supports other regional directors as requested and as resources permit.
• Provides leadership/motivation and conveys the vision and values of the agency to staff.
• Cooperates with the local account service directors to resolve differences which may lead to discord in the office.
• Oversees creative consultations with account teams to assure appropriate creative strategies, adequacy/accuracy of input, schedules, budgets, production support, necessary reviews, and client presentations.
• Trains and supervises assigned staff of writers, artists, production and traffic personnel; oversees their execution of all creative efforts to insure they are on strategy, on budget, and on schedule.
• Keeps the account team leaders aware of the use of outside services and materials to assure timely billing and to minimize write-offs.
• Recommend staffing and compensation changes.
• Assures the staff adheres to established agency policy/procedures, with special emphasis on the purchase of outside services.
• Maintains external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.
• Participates in the new business efforts as directed.
• Executes duties and assignments as directed in compliance with corporate guidelines and objectives.
• Facilitates and promotes corporate initiatives and values throughout the function.
- Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Reading Comprehension — Understanding written sentences and paragraphs in work related documents.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Speaking — Talking to others to convey information effectively.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Persuasion — Persuading others to change their minds or behavior.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Negotiation — Bringing others together and trying to reconcile differences.
- Coordination — Adjusting actions in relation to others' actions.
- Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Time Management — Managing one's own time and the time of others.
- Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
- Operations Analysis — Analyzing needs and product requirements to create a design.
- Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Service Orientation — Actively looking for ways to help people.
- Instructing — Teaching others how to do something.
Title: Job Zone Four: Considerable Preparation Needed
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, art directors, and cost estimators.
SVP Range: (7.0 to < 8.0)