Write advertising and marketing copy for use by publication or broadcast media to promote sale of goods and services.
- Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
- Present drafts and ideas to clients.
- Vary language and tone of messages based on product and medium.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Conduct research and interviews to determine which of a product's selling features should be promoted.
- Writing — Communicating effectively in writing as appropriate for the needs of the audience.
- Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking — Talking to others to convey information effectively.
- Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Coordination — Adjusting actions in relation to others' actions.
- Persuasion — Persuading others to change their minds or behavior.
- Social Perceptiveness — Being aware of others' reactions and understanding why they react as they do.
- Considerable Preparation Needed
- Education: Most of these occupations require a four-year bachelor's degree, but some do not.
- Related Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Job Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
- Job Zone Examples: Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, database administrators, teachers, chemists, environmental engineers, criminal investigators, and special agents.
- Specific Vocational Preparation in years: (7.0 to < 8.0)