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Selling Your Company to Potential Hires

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During the hiring process as you zero in on a prospective hire, it's vital that you are able to turn up the flame to bring the candidate's interest in your company to a boiling point. You know your company is a great place to work, but this has to be communicated to a candidate. Recognizing this process as a two-way street means putting on your sales hat and selling the virtues of your business to someone who you've determined would be a good fit. The object is to present your organization as an attractive destination and to convince people that they want to get onboard. Here are three methods for making potential employees want to work for you.

Push the Culture
To define your company culture, think about how workers interact and relate to each other in and outside of work. Your business culture can loosely be defined as more formal or laid back and the best way to sell it is to give concrete examples that define what you're all about. Go deeper than telling someone you have dress down Fridays and pizza parties. "Our company has a play hard mentality and we have fantastic end of the year theme parties," says HR Manager Rich Donaldson. "We've done an elaborate casino and even had a circus theme one year." If you are meeting with a potential employee who values more formal interactions, let them know that you participate in exclusive activities designed to enhance your company's reputation and image. These include local community business engagements, prestigious awards gatherings, and mentoring programs. Another distinction is whether you have more of a team mentality or promote a star individual-centric system.

Hidden Benefits
Keep in mind that a potential hire is thinking "What's in it for me?" Even after you've gone over your benefits package including medical, vacation, or a 401(k) program, there are hidden benefits. These can include flex time and work from home opportunities, maternity and childcare options, and continuing education opportunities. Many companies have programs in place that will fund all or part of job-related classes and workshops. Professionals prize job growth and bonuses, and the best way to present these opportunities is to give specific examples of individuals who climbed your company ladder with details on how they achieved it. The freedom to transfer to another department is another hidden benefit that may be thriving at your business. Let people in on the positives.

Be Candid
Although it seems to fly in the face of being upbeat, most prospective employees appreciate being briefed on challenges your company faces and how they would fit in. "When I was interviewing, the manager told me that they recognized their HR Department could be improved on and that whoever they hired would be a big part of that solution," says Donaldson. "It made me want to prove that I could help them." The idea is to paint an accurate picture of your company and then to move on to your vision of what you eventually want to be. Letting someone know that there's already a niche carved out for them with appealing and exciting responsibilities makes them feel respected and wanted.

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