Earn What You’re Worth
by Nicole Williams with Cheri Hanson

Perigree Trade, 208 pages, $10.37

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Williams’ targets this engaging book at female professionals, but anyone interested in earning more money and respect will take something away from it. Career seekers or entrepreneurs will learn how to make sacrifices that will blossom into long term financial gain. Her company, Wildly Sophisticated Media, reflects her bold, passionate attitude toward investing and finances. “The greatest stock you’ve got is you,” she writes. Williams cautions that money never creates worth or buys happiness and urges professionals to assume full responsibility for their finances.

Chapter 1 is dedicated to decoding how you really feel about money by asking yourself questions. Williams explores the four things that people want in their professional and personal lives. The Big Four are:

  1. Comfort
  2. Security
  3. Freedom
  4. Adventure/Risk

In profiles of “Wildly Successful Icons,” successful business women give in-depth answers to questions about influences, investments and the learning curve that comes with earning money.

Chapter 2 discusses strategies for assessing your worth by listing tangibles like education, talents, skills, unique experiences and relationships. According to Williams, “Personal relationships have changed the whole process of building a business. If you’re an entrepreneur, get out and start introducing yourself because people don’t tend to write checks to people they don’t know.”

Just as important are intangibles that include courage, listening, charisma, compassion and integrity. The section on integrity is especially relevant in light of the Enron accounting scandal and companies putting profit before truth. Williams notes that being reliable and having professional integrity is an easy way to distinguish yourself from the pack.

The personal insights by Sarah Miller, Budget Living magazine’s Editor-in-Chief are refreshing and revealing. She recalls the value of a great mentor she had who gave her chances to fail and eventually a lot of responsibility. Miller equates money with freedom because it gives her freedom from financial worry.

Contrary to what the title suggests, Earn What You’re Worth does not take a nuts and bolts approach to salary and financial negotiating. Nonetheless, it’s an empowering take on ways to discover what individuals really value and how to go about getting it.

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